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VoiceFriend is a technology company that offers cloud-based communication automation and management solutions for senior care organizations, including skilled nursing, assisted living, and memory care facilities. The company is HIPAA compliant, ensuring the secure handling of sensitive health information.

The main product is an omni-channel communication platform that facilitates efficient communication among senior care residents, their families, and staff. This platform supports various communication methods such as phone calls, text messages, emails, and integration with Alexa-enabled devices. This flexibility enhances engagement and care coordination in senior living environments.

Based in Massachusetts, VoiceFriend has a team of 11-50 employees and is owned by the private equity firm Cambria Group. The company has recently expanded its offerings by acquiring Caremerge’s resident and family engagement platform and plans to rebrand as Icon, aiming to provide a more integrated communication and engagement solution for senior care providers.

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