SMASH (Senior Care Marketing & Sales Summit) is a premier conference tailored for sales and marketing executives in the senior housing and post-acute care sectors. Organized by HMP Global, a leader in healthcare events and education, SMASH provides a platform for C-suite leaders, including CEOs, CMOs, and VPs of Sales and Marketing, to enhance their skills and strategies.
The conference features over 50 educational sessions covering various topics such as digital marketing, sales strategy, and management. Attendees can participate in breakout sessions, hands-on workshops, and networking opportunities with industry leaders and peers. SMASH aims to equip professionals with the latest tactics for engaging senior care customers and driving revenue growth in a competitive market. The next conference is scheduled for October 20-22, 2025, at the JW Marriott Resort & Spa in Las Vegas.