Guideway Care is a healthcare technology and services company based in Birmingham, Alabama. The company specializes in evidence-based patient activation solutions aimed at enhancing clinical and financial outcomes for healthcare organizations. With around 255 employees, Guideway Care supports patients throughout their care journey, from initial interest to post-discharge.
The company utilizes a combination of AI-powered software, activation psychology, and trained Care Guides to deliver personalized interventions. Their Motivational Patient Guidance (MPG) Model assesses patients’ motivation and ease of completing health tasks, addressing barriers like transportation and health literacy. Guideway Care offers services that include patient engagement through various communication channels, patient advocacy, and specialized support for areas such as oncology and chronic care management. Their solutions have shown significant results, including a 35% reduction in readmissions and nearly 100% appointment adherence.
Led by experienced healthcare executives, Guideway Care focuses on innovation in patient activation to improve engagement and outcomes for healthcare providers and payors.
